Last night meeting, I heard a successful customers problem solving story from our colleague Cindy, regarding our latest design products push-openconcealed slides 662F. The key points is that a customer called her angrily :” Hey, why your push-open slides I bought two weeks ago now can not open when I push it? If so , why do you say it has push-open function…….” Then my colleague Cindy gave him a list of the mainly three reasons may lead to the special designed push-open slides lose its function, becoming a such bad hesitating ones.
Firstly, if you keep the four corners of the drawer in a horizontal line when you install it to the cabinet? Only then can keep the slides in a horizontal plane.
Secondly, if you have left at least 5mm from the drawer front inner panel to the front end of the slides? Only then can the special design push-openslides have the room to get power to open when you push it. Maybe here it is a little hard to understand, it is related to the physics mechanics knowledge, but you just remember to leave the important 5mm-7mm space, then ok.
Thirdly, if you have leave about 13.2mm-13.3mm from the cabinet inner left panel to the slide when you install the push-open slides? The right is the same.
Ok, let us come back to the story of my colleague. After she finished made the list, the angry customer became relax and appreciated, he said:” Oh, for the third point, I only left 12.7mm like we ever install Haffle brand slide ! Thanks a lot, dear, we will install them again…….” The second day, her phone rang again, the customer said:” …….in fact, I know your products are of high quality when I have the first sight, now we solve just the one problem caused by our wrong installation ,very well your brand ,we’d like to build long business relationship with you..”
Ok, story finished. From the marketing theory, most people have buy honesty. That is for example: we believe brand products, we won’t change any other brands for a short time, we will hesitate when we get some brand we never use before. But in the long run, people may exchange their interests to others by Some other aspects : simple boring caused by longtime using, believe lost caused by old brand mistake, trust built brought by the new learn brand. We believe our brand Kav may be accepted by more and more people in the near future. We do have the design & quality competitive.